This article has been updated to demonstrate multiple methods of integrating with Google Analytics v4. We highly recommend completing these steps before Universal Analytics stops processing data on July 1st 2023.
Click here to learn how to easily integrate Google Tag Manager and ThriveCart.
Click here to learn how to use the GA4 Setup Assistant.
Click here to learn how to use GA4 directly.
Click here to learn how to configure Google Tag Manager manually.
Which option should I use?
If you are a new user who is setting up Google Analytics for the first time, we strongly recommend using the new Google Tag Manager integration. This is quick and easy to set up, and also gives you the ability to easily connect other tracking services through Google Tag Manager’s features.
If you are already using Google Analytics, we recommend using the GA4 Setup Assistant, as this will send data to both your existing Universal Analytics property and your new GA4 property.
How do I view my data and access reports?
Click here to view our guide on how to set up reporting within Google Analytics 4. The reports available are significantly more powerful than previously in Universal Analytics, but it does require some manual configuration initially.
It’s important to note that Google Analytics uses what’s known as ‘client-side’ JavaScript tracking. This is where their ‘pixel’ code/script is required to run on the customer’s device in order to be reported back to their platform.
If for any reason that code cannot run, the event won’t get tracked in Google Analytics. This could occur due to various browser settings or extensions which may block the tracking script or prevent it from loading.