Stay fully compliant while optimizing your checkout experience with ThriveCart’s cart abandonment settings. If you’re selling to GDPR-regulated regions, you can easily disable email collection during cart abandonment to ensure email collection compliance and maintain strict GDPR legal controls.
This simple adjustment protects your customers’ data, safeguards your business, and keeps every checkout experience both trustworthy and legally sound.
These steps are to disable email collection, but if you’re looking to setup an autoresponder integration to email customers after they have abandoned their cart, see more here.
If you’re using Zapier, customer information can be set to pass automatically to Zapier as well, depending on the settings below.
Disable email collection
To get started you’ll need to head over to your Settings area and then go to Legal & compliance.
Under Legal & compliance, you’ll want to click the Set up button next to the option for Cart abandonment email collection.
In this area, you will be able to enable the automatic collecting of customers email addresses and set this based on their location. Either globally or for users specific to the EU.
You’ll also be able to set it on a per-product basis, so you have the option enabled on some products but allow email collection on others.
Using the above example, if a customer entered their email on the checkout page but then didn’t decide to complete their purchase, only users outside of the EU would have their email collected and then actioned (based on your automation or Zapier rules).
Frequently Asked Questions (FAQs)
- Q: Are abandoned cart emails not GDPR compliant?
- A: Abandoned cart emails can be GDPR compliant, but it depends entirely on how customer data is collected and what consent you’ve already received. GDPR requires a lawful basis for processing personal information, which may include sending follow-up emails. If an email address is captured before consent is given, or without a clear legal basis, then sending abandoned cart emails may not meet GDPR requirements.
Since GDPR compliance depends on your specific business practices, consent flow, and regional laws, ThriveCart cannot provide legal guidance. It’s important to review the regulations directly or consult a qualified legal professional for guidance tailored to your situation.
- A: Abandoned cart emails can be GDPR compliant, but it depends entirely on how customer data is collected and what consent you’ve already received. GDPR requires a lawful basis for processing personal information, which may include sending follow-up emails. If an email address is captured before consent is given, or without a clear legal basis, then sending abandoned cart emails may not meet GDPR requirements.
- Q: Does the email marketing checkbox in checkout apply to abandoned cart email collection?
- A: The GDPR marketing consent checkbox acceptance is only stored and logged based on the customer completing their order, so it does not apply to abandoned carts.