When logging into your ThriveCart account, you’ll be presented with your primary dashboard, including a quick overview of today’s sales and revenue.
Further, there are 4 sections to your dashboard data;
- Trends
- Revenue Breakdown
- Recurring Revenue
- Refunds
The order of this data can be organised to your preference by clicking the ‘Customize Stats’ button at the top-right.
Additionally, you can also compared 2 product funnels, by clicking the ‘Compare’ button.
All reporting under each section will be based on your product selection, time, and currency filters.
Trends
The trends area of your dashboard lets you see performance based on;
- Gross revenue – This is how much in sales you’ve processed.
- Net revenue – This is your Gross revenue, minus any refunds, commissions, sales tax, and shipping. Essentially how much you’ve retained (excluding any payment processor fees).
- Commissions paid – If you’re using ThriveCart’s Pro+ Affiliate or Partner Contracts system, then this will let you know how much you’ve paid out to your appropriate partners.
- Refund volume – If you’ve processed any refunds, how much you’ve processed will be noted here.
- Number of sales – Finally, how many sales you’ve made in this period.
Clicking the stats at the top of the chart will show you a new chart graph specific to that metric.
Revenue Breakdown
The revenue breakdown section allows you to see a number of metrics that make up your gross revenue. The stacked bar chart will breakdown with different sections based on on different metrics and hovering your cursor over the chart will show you a tool tip.
- Gross revenue – This is how much in sales you’ve processed.
- Net revenue – This is your Gross revenue, minus any refunds, commissions, sales tax, and shipping. Essentially how much you’ve retained (excluding any payment processor fees).
- Commissions paid – If you’re using ThriveCart’s Pro+ Affiliate system, then this will let you know how much you’ve paid out to your appropriate affiliates.
- JV Payments – Similar to the affiliate system, JV Contracts design for your business partners and sharing revenue. This stat confirms how much has been paid out to them.
- Tax collected – If sales have come from countries where sales tax was collected, the amount of tax you’ve collected will be shown here.
- Shipping collected – Finally, if you’re selling physical products and have charged customers shipping, how much in shipping revenue will be shown here.
Recurring Revenue
The recurring revenue section of your dashboard lets you see performance of any subscriptions or recurring payments you have in your account.
The stacked bar chart will show. you how many new subscribers you have and all subscribers. Hovering over a bar will give you an individual breakdown.
- Average MRR – This is how much on average you process each month (all time).
- Average ARR – This is how much on average you process each year (all time).
- Total new subscribers – How many new subscribers you onboarding in the selected time period.
- Revenue churn % – Your revenue churn rate for the selected time period.
Refunds
Finally our refunds section gives you insight into your refunds across the selected time period.
- Total refunds – This is how many refunds have been processed.
- Refunded customers – This is how many of your customers have been refunded.
- Refund volume – How much money has been refunded.
- Refund rate – The refund rate (note this can be higher than 100% as you may have processed more refunds in the time period than you have processed transactions).