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How to Apply Coupons to Specific Bump Products

This feature is included with a ThriveCart Pro+ license and requires Stripe Connect+ to be enabled as your payment processor and activated within product settings.

You can choose exactly which bump products a coupon should apply to – giving you more flexibility in how discounts are offered across your funnels.

This makes coupon setup more flexible by allowing you to target:

  • Main product + specific bumps

When creating or editing a percentage-based coupon:

  • Go to Products → Coupons → New/Edit Coupon.
  • At discount type select Percentage
  • Select your preference at Applies to
  • Under the Products tab, select Specific products.
  • Choose the product you’d like the coupon to apply to.
    • Any pricing options will appear first, prefixed with:
      Pricing: [Name of option]
    • Any bump offers will appear next, prefixed with:
      Bump: [Name of bump]

Both pricing options and bumps will show slightly indented beneath the product, making it clear they are sub-options.

You can select or deselect the different bump offers on a product to determine if a coupon is applicable for that product.

How it works

  • If a product has only one pricing option, the option will not be listed separately.
  • If a product has one or more bumps, each bump will now appear individually.
  • When selecting a product, all current pricing options and bumps are automatically selected by default.
  • If you add new bumps after creating the coupon, those new bumps are not automatically selected – you’ll need to edit the coupon to include them.

Coupon Logic & Compatibility

  • Existing coupon logic still applies.
  • Percentage coupons still respect the “applies to” rules:
    • Main product only
    • Bumps only (if any)
    • Main product + bumps/upsells
  • If you select bumps in the product list but the coupon type is restricted (e.g., “main product only”), those bumps won’t be discounted.

Frequently Asked Questions (FAQs)

  • Q: Does this change my existing coupons settings?
    • A: No, existing coupons that are already applied to a product will now automatically have that product’s bumps selected as well – to match how bumps were previously discounted.
      • Exception: if the coupon was a percentage discount with “main product only” selected, bumps will still not be included (even if shown in the list).
  • Q: Why isn’t my coupon automatically applying to my new bump?
    • A: If the coupon existed before the bump offer, you’ll need to edit the coupon to make sure your new bump offer is selected as eligible for the coupon.
Updated on December 18, 2025
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