Stay instantly informed of every purchase with ThriveCart sale notifications—automatic emails that alert you, the vendor, the moment a sale happens and include details of the customer and sale.
Enable sales email alerts in just a few clicks, route multiple email notifications to the right stakeholders, and fine-tune settings so finance, fulfillment, and support all get the information they need to act fast. Set it up once and keep your team aligned, responsive, and ready to deliver a seamless post-purchase experience.
Looking for more information on what the customer receives? Check out our guide on Setting your products payment notifications to customize the customer’s invoice.
How to enable/disable emails
Sales notifications are enabled by default on an overall profile level.
You can disable or enable these sales email alerts in one of two places.
1. Under your profile (click the account menu top right of your dashboard then select My profile).
At the bottom of your profile is the option to enable the email notifications. This will also enable notifications on failed recurring payments. (For customer-facing alerts, you can compare with failed recurring payment notifications in our Upcoming & overdue payment notifications guide.)
These notifications are sent to the email address listed on your profile,
Or, on Pro+ accounts with additional users/client access, they are sent to the email address in the profile of the owner of the product. (See more setting up client access here)
2. Via Settings > Email Notifications
There is now an Email Notifications section within your settings, where you can choose which notification types you personally receive, as well as where you can set daily/weekly/monthly digest emails.
What the individual sale notification email includes
The sale notification comes from “receipts@thrivecart.email” and includes a preview of the customer’s invoice, as well as a notice to you detailing the customer’s email address and the answer to any custom fields that may have been added to your checkout.
Subject: Sale Notification 000000006
Body: Congratulations – you have made a sale! Details of {{customer_email}}‘s purchase can be found below.
Custom fields: Your client has provided the following additional fields: Instagram ID
123456789
In the above example, the subject includes the Invoice # and the custom fields set on the checkout requested the customer’s Instagram ID.
Choosing how often you receive emails
When enabling notifications under Settings > Email notifications, you can choose whether to receive individual emails (the system default) or setup a digest summary for the previous day/week/month.
- Individual emails – whenever an event occurs
- Works like the current behaviour: an email is sent as soon as a qualifying event happens.
- Daily digest
- One email per day that summarizes all events for the day.
- The default timing is everyday at 9AM in your timezone, but you can choose the timing to receive this digest, and set it to a specific hour of the day.
- Weekly digest
- One email per week that summarizes all events for the chosen week.
- You can set the day of the week, and time of day to receive this digest (the default is Monday at 9AM in your user timezone).
- Monthly digest
- One email per month that summarizes all events for the chosen month.
- Similar to the weekly digest, you can set a day of the month, and time of day to receive this summary. The default is the 1st of the month at 9AM, but you can choose a specific day from 1-31.
The system will collect all events for the selected period and send one digest at your chosen day + time. All times are based on your user timezone, or your overall account default timezone (see more on timezones here).
If no event occurs in the previous day/week/month that your digest is set to, no email will be sent.
More information on these digest emails can be found in our guide: Customizing email notifications for sales & affiliate activity.
Sending notifications to multiple email addresses
Sales notification emails, by default, are sent to either the account owner or product owner only, but if you need multiple email notifications, you can forward sales emails to different addresses or use Zapier.
For example, you might have a business partner, staff member, or Virtual Assistant that also needs details of sales as they come through so they can process tasks.
The good news is that it’s really easy to do this, and you don’t need to set anything up in ThriveCart.
Set up automatic email forwarding within your inbox
The most simplistic way is to have email forwarding set up in your email account to forward emails from receipts@thrivecart.email with the subject “Sale notification” to the different email address(es) you want to them to go to. How this is done can vary slightly platform to platform, so it’s best to speak directly with your email provider for the exact steps.
Another great way is to use the Zapier ThriveCart automation
It’s very simple to get started with Zapier, and then use the specific triggers from ThriveCart to send emails to different people based on specific events (such as Product Purchase, Refund, etc.). This means you’re not limited to just sending an email when a sale is made.
The best thing about using Zapier is that you can really be specific with what information is sent, and how this information is sent. You have complete control over the data included in the email, as well as the formatting, using Zapier’s easy to use editor. There are so many possibilities for this.
Frequently Asked Questions (FAQs)
- Q: Can I receive multiple email notifications for the same sale?
- A: Yes! You can set up multiple email notifications using automatic email forwarding or Zapier for more advanced workflows.
- Q: How do I forward sale notifications to my team?
- A: Forward emails with the subject “Sale notification”, from receipts@thrivecart.email within your email host forwarding settings directly, or use the Zapier ThriveCart automation to send customized emails to staff, partners, or virtual assistants.
- Q: Can I customize the content of sale notification emails?
- A: The automatic ThriveCart emails cannot be edited, but with the Zapier ThriveCart automation, you can fully customize the data, formatting, and recipients of your sales notification emails.