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How to Apply Coupons to Specific Bump Products

This feature is included with a ThriveCart Pro+ license and requires Stripe Connect+ to be enabled as your payment processor and activated within product settings.

You can choose exactly which bump products a coupon should apply to – giving you more flexibility in how discounts are offered across your funnels.

This makes coupon setup more flexible by allowing you to target:

  • Main product + specific bumps

When creating or editing a percentage-based coupon:

  • Go to Products → Coupons → New/Edit Coupon.
  • At discount type select Percentage
  • Select your preference at Applies to
  • Under the Products tab, select Specific products.
  • Choose the product you’d like the coupon to apply to.
    • Any pricing options will appear first, prefixed with:
      Pricing: [Name of option]
    • Any bump offers will appear next, prefixed with:
      Bump: [Name of bump]

Both pricing options and bumps will show slightly indented beneath the product, making it clear they are sub-options.

You can select or deselect the different bump offers on a product to determine if a coupon is applicable for that product.

Key Details

  • If a product has only one pricing option, the option will not be listed separately (same as before).
  • If a product has one or more bumps, each bump will now appear individually.
  • When selecting a product, all current pricing options and bumps are automatically selected by default.
  • If you add new bumps after creating the coupon, those new bumps are not automatically selected – you’ll need to edit the coupon to include them.

Coupon Logic & Compatibility

  • Existing coupon logic still applies.
  • Percentage coupons still respect the “applies to” rules:
    • Main product only
    • Bumps only (if any)
    • Main product + bumps/upsells

If you select bumps in the product list but the coupon type is restricted (e.g., “main product only”), those bumps won’t be discounted.

Backwards Compatibility

  • Existing coupons that are already applied to a product will now automatically have that product’s bumps selected as well – to match how bumps were previously discounted.
  • Exception: if the coupon was a percentage discount with “main product only” selected, bumps will still not be included (even if shown in the list).
Updated on October 3, 2025
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