This feature is included with a ThriveCart Pro+ license and requires Stripe Connect+ to be enabled as your payment processor and activated within product settings.
Unlock smarter sales strategies with built-in UTM tracking
With Pro+, you can now track where your traffic is coming from and which marketing channels are actually driving results, directly from your ThriveCart dashboard.
Whether you’re investing in paid ads, partnerships, email campaigns, or organic content, UTM Tracking gives you the performance insights you need to make smarter decisions and maximize your return on investment.
It’s fully GDPR-compliant and seamlessly integrates with your checkout flow.
Track your traffic. Tune your strategy.
Use UTM Tracking to build data-backed funnels, optimize your ad spend, and finally connect marketing efforts with revenue outcomes—no external tools required.
What UTM parameters are supported?
Right now, ThriveCart supports the five standard UTM tags:
- Campaign
- Content
- Source
- Term
- Medium
When a customer visits your checkout page with UTM parameters in the URL, those tags are automatically tied to their order on the backend. From there, you can filter your reporting by any of the tags above to evaluate campaign performance.
The Sources reporting page also shows you which terms are driving the most orders and revenue—making it easy to double down on what works.
What’s Coming Next?
We’re actively working on even more UTM capabilities, including:
- Seeing UTM data directly under customer order details
- Including UTM values in your downloadable transaction CSV
- Filtering transactions by UTM value in reporting
This works with both hosted and embeddable checkout pages.
Need help?
If you’re having trouble setting up Stripe Connect+ or enabling Pro+ features, submit a support ticket here and our team will be happy to assist.