This feature is included with a ThriveCart Pro+ license and requires Stripe Connect+ to be enabled as your payment processor and activated within product settings.
Segment smarter. Sell better.
Pro+ gives you the power to filter your reports with laser precision—so you can uncover what’s driving performance and make smarter sales and marketing decisions.
With our enhanced segmentation capabilities, you can slice your data in multiple ways to get a clearer view of what’s working (and what’s not). It’s not just better reporting—it’s better decision-making.
Turn your dashboard into a command center.
New Segmentation Features empower you to take control of your business intelligence and build smarter sales strategies that convert.
Quick filtering options include the time period you’d like to see the data for, and if you’ve sold products in multiple currencies – a currency switcher.
You’ll then see a summary of any additional filters you have set. Depending on the reporting page you’re on, this could be for products, coupons, etc. You’ll also see what locations and any UTM tags you’re filtering for.
By default, all products, all locations, and all UTM tags will be displayed when first going to a reporting page.
Clicking the Filters button top-right of the reporting page will show a modal window where you can then setup additional filtering options.
What You Can Filter By
Products/Coupons
The first option in the filter modal will either be Products or Coupons (depending on the reporting page you’re on).
By default this is ‘all products’ or ‘all coupons’, but using the selector, you can choose to select one product or groups of products.
This allows you to view the stats for multiple specific products with ease.
You can easily search for products in your account and add them to the filter. We also include the internal ID in case you have products with the same name.
Location
Another option is now to filter your stats by country or groups of countries.
Like with products, by default your reporting will be based on all sales across all countries, but you can view data to see reporting from a single country or a group of countries.
UTM Values
Finally, UTM filtering allows you to filter and see reporting specific to UTM values tracked to sales.
Like other filtering options, by default this will be for all UTM values, but you can add one or more terms and values to see the results.
UTM filtering requires Stripe Connect+ enabled on your product(s). If your filter options are set to all products and at least one product does not have Connect+ enabled, this option will be disabled.
You will want to either update your products, or select a specific group and selection of products from the product filter above.
Why It Matters
This isn’t just about slicing data—it’s about strategy. With smarter segmentation, you can:
- Spot trends faster
- Compare funnels, campaigns, and product types
- Tailor messaging and offers based on audience behavior
- Identify top-performing regions, channels, and pricing models
- Personalize your dashboard to show what matters most
Whether you want a global snapshot or ultra-specific funnel data, you’re always just a few clicks away from insights that drive revenue.
Need help?
If you need assistance enabling Pro+ or connecting Stripe Connect+, submit a support ticket here and we’ll help you get everything set up.