This video is taken directly from our integration page within the platform. Some of the steps mentioned will be specific to where this video originally shows within your dashboard.
To connect an autoresponder to your account, you need to go to your Settings > Integrations area within your dashboard.
Bridge your sales and marketing efforts effortlessly. With ThriveCart’s HubSpot integration, you can automatically sync customers, trigger workflows, and build smarter follow-up campaigns based on real purchase data, all without manual data entry. Whether you’re nurturing leads, tracking conversions, or segmenting customers, this integration ensures your HubSpot CRM always reflects the latest activity from your ThriveCart sales.
How to Connect HubSpot to ThriveCart
To connect your HubSpot autoresponder to ThriveCart, follow these simple steps:
- Sign in to your ThriveCart account.
- Click Settings at the top of your dashboard.
- Select Integrations.
- Choose Autoresponders.
- Select HubSpot from the list.
- Generate an API key from your HubSpot account by clicking your Avatar in the top right > Integrations > Get your HubSpot API Key. If you have already generated a key, you can click “View Key” and click Generate New Key.
- Copy the key in full to clipboard, then paste the generated API key into the API field in ThriveCart and click Authorise with Hubspot.
Once connected, you can use HubSpot inside your automation rules to automate customer segmentation, follow-ups, and CRM updates directly from your checkout activity.
Click here to see how to add your customers to HubSpot after it’s been connected.
What This Integration Supports
With ThriveCart’s HubSpot integration, you can easily manage your contacts using behavior-based triggers. Supported actions include:
- Add to List (Static) – Automatically add customers to a specific static list in HubSpot when they purchase, subscribe, or take another tracked action.
- Remove from List (Static) – Automatically remove customers from lists when they cancel, refund, or complete a predefined step.
These automations help you maintain clean, organized contact lists and power your HubSpot workflows with the most accurate data.
Data Passed to HubSpot
When a customer progresses through your ThriveCart checkout, the following data is automatically sent to HubSpot:
- Customer name
- Customer email address
This ensures your CRM stays updated with verified contact details for accurate segmentation, lead scoring, and automation triggers.
Why This Integration Matters
Manually updating CRM data is time-consuming and error-prone. ThriveCart’s HubSpot integration eliminates that friction by keeping your marketing and sales pipelines in sync. You can:
- Automate contact management based on checkout behavior.
- Launch targeted email and nurture sequences instantly.
- Measure the real ROI of campaigns using synced customer data.
- Build smarter sales funnels that merge eCommerce and CRM insights.
Frequently Asked Questions (FAQs)
- Q: How do I connect my HubSpot account to ThriveCart?
- A: Go to your ThriveCart dashboard → Settings → Integrations, select HubSpot. You’ll need your HubSpot API key, which you can get by: Logging in to HubSpot > Click Avatar in top right > Integrations > Get your HubSpot API Key > Generate New Key (if you have already generated a key, you can click “View Key”) > Copy to clipboard > add to ThriveCart.
- Q: What actions can I automate with this integration?
- A: You can automatically add or remove customers from static HubSpot lists based on behavior triggers like purchases, refunds, cancellations, or subscriptions in ThriveCart.
- Q: What data does ThriveCart send to HubSpot?
- A: ThriveCart passes the customer’s name and email address to HubSpot, ensuring your CRM contact records are accurate and up-to-date.
- Q: Can I use ThriveCart purchase data to trigger workflows in HubSpot?
- A: Yes. By adding customers to specific lists via ThriveCart, you can trigger corresponding workflows in HubSpot to start automated follow-ups, lead nurturing, or sales processes.
- Q: Does this integration support dynamic or smart lists?
- A: No. The integration currently supports static lists only. You’ll need to manage any dynamic list behavior within HubSpot itself based on the contact properties or list memberships synced from ThriveCart.