Turn every sale into a conversation. With the ThriveCart ActiveCampaign Integration, your marketing and checkout work as one, syncing customer actions in real time to trigger personalized emails, tags, and automations. It’s effortless, instant, and built to help you sell smarter with every interaction.
This video is taken directly from our integration page within the platform. Some of the steps mentioned will be specific to where this video originally shows within your dashboard.
With ThriveCart’s ActiveCampaign Integration, you can automatically add, tag, segment, or remove contacts for behavior-based email triggers, ensuring your audience always receives the right message at the right time.
Smart automation starts the moment your customer buys.
Why Integrate ActiveCampaign with ThriveCart
ThriveCart’s direct integration with ActiveCampaign makes it easy to turn every purchase, upsell, or subscription event into a targeted marketing opportunity. Whether you want to welcome new customers, re-engage canceled subscribers, or deliver personalized email marketing, this checkout to CRM connection gives you complete control, without manual data entry or complex setups.
Key Benefits:
- Automate customer onboarding instantly after purchase
- Tag and segment customers based on products, bumps, or subscriptions
- Trigger post-purchase automations and upsell sequences
- Keep your email lists clean and updated in real time for real-time contact sync based on automations
- Save time with a direct, no-code connection between ThriveCart and ActiveCampaign
How to Connect ActiveCampaign to ThriveCart
- Go to Settings > Integrations inside your ThriveCart dashboard to locate ActiveCampaign from the list of available autoresponders.
- Follow the prompts to connect your ActiveCampaign account by entering your API URL and API Key
- In ActiveCampaign, click your profile in the top right
- Click “My Settings”
- Click “Developer” to see the API URL & API Key
- Copy/paste those values into the integration setup in ThriveCart
- Click Connect. Once linked, ThriveCart will confirm your integration is active.
After connection, ActiveCampaign will appear as an option within your products Automation Rules, letting you automate actions based on customer activity.
Click here to see how to add your customers to ActiveCampaign after it’s been connected.
What does this integration support?
Once your ActiveCampaign account is connected, you can automate contact management through ThriveCart’s Automation Rules feature.
Supported Actions:
- Add to Tag: Assign specific tags to a contact (e.g., “Purchased Product A”).
- Add to List: Add the contact to one or more lists.
- Add to Automation: Enroll the contact into an ActiveCampaign automation sequence.
- Remove from Tag: Remove existing tags when a behavior changes (e.g., refund or cancellation).
- Remove from List: Unsubscribe a contact from a specific list.
- Remove from Automation: End an automation (since ActiveCampaign does not allow direct removal from an automation, this effectively stops it).
You can apply these actions for multiple customer behaviors—such as purchases, refunds, cancellations, or upsells—giving you total flexibility in how you communicate post-purchase.
Marketing Automation, Data Synced to ActiveCampaign
When a customer completes a transaction or an action related to their order triggers an automation rule in ThriveCart, the following data is automatically passed to ActiveCampaign:
- Customer name
- Customer email address
- Customer IP address
This ensures your ActiveCampaign contact records are always accurate, current, and enriched with essential details for segmentation and analytics.
Example Use Cases
- Automated Welcome Series: Add new buyers to a welcome automation immediately after purchase.
- Upsell Follow-Up: Apply tags based on which upsell or bump a customer accepted to trigger relevant emails.
- Subscription Retention: Remove a contact from renewal reminders after cancellation or refund.
- Cross-Selling: Add tags for related products and launch recommendation campaigns.
Want to find out more about ActiveCampaign? Click here to learn more.
Frequently Asked Questions (FAQs)
- Q: What customer data does ThriveCart send to ActiveCampaign?
- A: ThriveCart passes the following customer data to ActiveCampaign:
- Full name
- Email address
- IP address
- A: ThriveCart passes the following customer data to ActiveCampaign:
You can then use this data to trigger automations, segment by behavior, or personalize campaigns inside ActiveCampaign.
- Q: Can I use the ThriveCart ActiveCampaign Integration with upsells, downsells, or bump offers?
- A: Yes! ThriveCart allows you to trigger separate ActiveCampaign actions based on any step in the funnel, including:
- Upsell/downsell accepted, rejected, refunded, or cancelled
- Bump offer purchased or rejected
- Cart abandoned
- Subscription rebill or cancellation
- You can apply tags or trigger automations for each event, allowing for precise post-purchase email flows. As a reminder, automations related to upsells and downsells are set within that upsell/downsell product directly.
- A: Yes! ThriveCart allows you to trigger separate ActiveCampaign actions based on any step in the funnel, including: