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  3. Funnel Comparison Reports

Funnel Comparison Reports

This feature is included with a ThriveCart Pro+ license and requires Stripe Connect+ to be enabled as your payment processor and activated within product settings.

Make smarter, faster decisions with funnel-level performance insights

With Pro+, you can now dive deep into how each of your funnels is performing. Whether you’re optimizing lead generation, retargeting efforts, or campaign budgeting, Funnel Comparison Reports give you the clear, actionable data you need to scale what’s working and improve what’s not.

From high-level performance to granular funnel-by-funnel metrics, it’s never been easier to measure the impact of your sales and marketing strategies.

What You Can See

Your Funnel Reports show:

  • Total revenue and total orders for each funnel
  • Average Order Value (AOV) to understand per-sale efficiency
  • Performance over time to identify trends
  • Comparisons across products, campaigns, UTM tags, locations, and more

You can filter by date range, product, location, or UTM tags, and sort your funnels by orders or revenue to quickly surface your top performers.

Example use case:
Want to see which funnels perform best in a specific country? Apply a country filter and compare results—then shift your ad spend accordingly.

Build stronger funnels with clearer insights.
Spot trends, validate feature impact (like Multiple Order Bumps), and make data-backed decisions to improve conversions and scale profitably.

Need help?

Have questions about funnel filters or enabling Stripe Connect+? Submit a support ticket here and we’ll help you get the most from your reports.

Updated on April 24, 2025

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