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  3. Coupon Reporting

Coupon Reporting

This feature is included with a ThriveCart Pro+ license and requires Stripe Connect+ to be enabled as your payment processor and activated within product settings.

Turn insights into ROI with Coupon Reporting

Whether you’re running limited-time discounts, affiliate promotions, or retention offers—Coupon Tracking helps you understand exactly how those codes are performing.

Get at-a-glance views and detailed breakdowns of:

  • Coupon performance by revenue and total orders
  • Refund percentage and refund rate
  • Product performance from each coupon
  • Customer lists tied to each code

With powerful filters and intuitive reports, you can optimize your discounts, track conversions, and drive higher ROI—right from your ThriveCart dashboard.

Where to Find Your Data

You’ll also see which products were purchased using each coupon, and can download a customer list for deeper insight or retargeting efforts.

Track conversions, clicks, commissions, and everything in between.
Pro+ Coupon Reporting transforms discount data into actionable business intelligence. Use it to guide your pricing, improve affiliate tracking, and ensure your promotional strategy is actually paying off.

Where to Find Your Data

Navigate to the Coupons Reporting page, which is broken into two tabs:

  1. Top Coupons
  2. By Coupon

Top Coupons

See which coupons are generating the most revenue or orders across your account. Sort and filter to find your best-performing offers. The list here shows any coupon that has resulted in at least one sale.

Along with;

  • Orders – this is how many orders this coupon has brought it.
  • Sales – this is the total net revenue, sales using that coupon has brought in.

You can order this list to show the coupon(s) with the most sales or the most revenue first.

By Coupon

Dig into individual performance metrics for any specific coupon, including a visual chart showing the performance. Switch between net revenue, number of orders, and refund percentage associated with your coupons.

Remember, if you’ve set up filtering options, such as showing the reporting for a specific coupon, this data will reflect the coupon you’ve selected.

Most products sold

The by coupon area also lets you know what products have been sold using your coupon(s). Letting you see individual product sales, refunds, and refund rates.

Finally, you can also download a customer list associated to the coupon(s) – letting you see the customers who have purchased products based on your filtering options.

Need help?

Not sure how to get started? Submit a support ticket here and we’ll help you turn your insights into action.

Updated on April 24, 2025

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