ThriveCart is in the middle of a dashboard redesign, where we are making consistent updates to the flow and feel of this page. Therefore, your main dashboard may appear slightly different than the below detailed guide.
It is not possible to switch back to the legacy dashboard view.
Growth starts with clarity. Your ThriveCart Dashboard overview gives you a complete, real-time view of your business performance, all in one place. Whether you’re running a digital store, subscription service, or affiliate-driven business, your dashboard gives you instant insight into sales trends, recurring income, and revenue and refund reports, helping you make smarter, data-driven decisions.
With customizable reports, comparison tools, and visual breakdowns, ThriveCart turns your numbers into clear insights, so you can focus on optimizing growth instead of crunching data.
ThriveCart Dashboard at a Glance
Your ThriveCart Dashboard isn’t just a report; it’s a live performance monitor designed for growth. Every chart, filter, and metric is engineered to help you:
- Spot revenue trends early.
- Understand subscription behavior.
- Identify high-performing products and partners.
- Make informed, data-backed decisions.
Whether you’re managing a small digital shop or scaling a global subscription business, ThriveCart’s analytics give you the clarity and confidence to act fast and grow smarter.
When you log in to your ThriveCart account, you’ll be presented with your business insights dashboard, including a quick overview of today’s sales and revenue.
Your ThriveCart dashboard overview is divided into four key sections:
- Today’s Sales data cards
- Sales chats
- Revenue breakdown
- Refunds
- Recurring Revenue analytics
Be default, your dashboard will show All Product sales for Today, but this view can be customized. You can also view All recurring products, all non-recurring products, or choose a specific product to view data for.
To compare two products, click the “Compare” button, and all charts will update with two lines comparing data for the two selected products, or use this compare option to compare all recurring products vs. all non-recurring products:
All reporting under each section will be based on your product selection, time, and currency filters.
Revenue Breakdown
The revenue breakdown section allows you to see a number of metrics that make up your gross revenue. The stacked bar chart will breakdown with different sections based on on different metrics and hovering your cursor over the chart will show you a tool tip.
- Gross revenue – This is your total sales processed during the selected period.
- Net revenue – This is your Gross revenue, minus any refunds, commissions, sales tax, and shipping. Essentially how much you’ve retained (excluding any payment processor fees).
- Commissions paid – This will let you know how much you’ve paid out to your appropriate affiliates.
- JV Payments – Similar to the affiliate system, JV Contracts are designed for your business partners and sharing revenue. This stat confirms how much has been paid out to them.
- Tax collected – If sales have come from countries where sales tax was collected, the amount of tax you’ve collected will be shown here.
- Shipping collected – Finally, if you’re selling physical products and have charged customers shipping, how much in shipping revenue will be shown here.
This section helps you understand the full picture of your revenue flow, from gross income to net profit contributors.
Refunds
The Refunds section summarizes all refund activity within your selected date range, helping you monitor customer satisfaction and potential revenue leaks.
Metric include:
- Total refunds – This is how many refunds have been processed.
- Refunded customers – This is how many of your customers have been refunded.
- Refund volume – How much money has been refunded.
- Refund rate – The refund rate (note this can be higher than 100% as you may have processed more refunds in the time period than you have processed transactions).
By regularly reviewing this section, you can detect patterns, minimize refund rates, and maintain a healthy customer lifecycle.
Recurring Revenue Analytics
If you offer subscriptions or payment plans, the Recurring Revenue section gives you powerful insights into the health of your recurring income streams.
You’ll see a stacked bar chart showing both total and new subscribers for each time period. Hover over any bar to see individual data points.
Metrics include:
- Average MRR (Monthly Recurring Revenue): The average amount processed per month across all subscriptions.
- Average ARR (Annual Recurring Revenue): The average yearly recurring revenue.
- Total New Subscribers: Number of new subscriptions started in the selected timeframe.
- Revenue Churn %: The percentage of recurring revenue lost during the selected period due to cancellations or downgrades.
This section helps you spot growth opportunities, track subscription momentum, and assess the long-term sustainability of your business model.
Frequently Asked Questions (FAQs)
- Q: Can I go back to the Legacy dashboard view?
- A: No, once your account is upgraded to this new design, it is not possible to revert to the legacy view.
- Q: How can I compare performance between products or funnels?
- A: Click the Compare button to analyze two different product funnels side-by-side to see which performs better.
- Q: Can I filter the reports by product or revenue type?
- A: Yes! You can filter between all products, recurring, and non-recurring revenue, and even drill down into specific products with detailed revenue breakdowns.
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